In general terms, live streaming can be referred to simply as streaming, except the multimedia content is received and viewed by the end-user in real-time. Today, the Internet pervades our lives and at the center of it is streaming media. Most of us or it would suffice to say, almost all of us, engage with streaming media on a daily basis via streaming media platforms such as Netflix, YouTube, Spotify, Prime Video, iTunes, Hulu, Vudu, Vimeo, and more. Streaming media has dramatically revolutionized the ways in which media is transmitted and consumed. The term “stream” refers to the technique of delivering and receiving media, rather than the media itself.
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Streaming media is delivered by a provider and received by the users in real-time. It simply is a means to display multimedia content which can be processed as a steady, continuous flow. Streaming is the process of sending or receiving data (mostly audio and video files) over computer networks among mobile devices via the Internet. It would suffice to say, streaming is the backbone of today’s digital media landscape. We present this article specifically to help the new entrants understand the concept of streaming and live streaming and how this ever-evolving phenomenon has managed to capture the attention of billions of people around the world who demand a quality viewing experience anytime, anywhere, and on any device. are changing the landscape of the media industry and even beyond that. We come across streaming media almost every day – media platforms such as Netflix, Hulu, YouTube, etc. Streaming media is transforming the entertainment industry in a myriad of ways, yet we do not fully understand what it really is and how is it doing what it is doing.
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But ever wonder what they actually are and how they are driving the digital media revolution? You often hear the words streaming, live streaming these days.
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Before going any further, let’s get one thing out of the way: what is streaming? The term ‘streaming’ can be used to refer to many things that can lead to misunderstandings about what streaming really is. Streaming has been considered by many as an alternate delivery channel to conventional television and radio. Today, audio and video are considered the most natural means to communicate, as opposed to conventional text-based standards. Just like cinema and radio were once ousted by the television as the primary medium of mass communication and entertainment, streaming has transformed the World Wide Web in the present digital era we live in.